ginger snap jewelry wholesale Hello! Friends, jewelry shop purchase channel jewelry category, thank you

from ocean wholesale jewelry In recent years, although business competition has become increasingly fierce, consumers' pursuit of "detail embellishment" is still popular, the trend has continued to replace, and the market accessories are always refreshing. Jewelry shops have also gradually moved from scattered, small and small, and gradually moved to large -scale and professionalism. Brands such as "AYAYA" and "top jewelry" have achieved scale expansion; some jewelry shops have begun to hire designers themselves and open processing plants themselves. In addition, some jewelry shops have developed in the direction of professionalism and launched their unique accessories. This article mainly introduces how to "use 150,000 yuan to build a more than 40 square meters of personalized jewelry shops" and how to share a share from "detail consumption". : The consumer group of personalized jewelry shops is positioned in female consumers. Urban fashion girls, professional women, female students, etc. are the main consumer groups. The jewelry category can include:, bracelets, mobile jewelry, cosmetics tools, headdress, jewelry, wallet, etc. Description: 1. Do not go out to buy one, but once you go out, you will not easily let go of any place to sell. 2. Sometimes buying or not buying is not important, often holding the psychology of "see". "Look" itself is already an interesting behavior. 3. Buy gifts for friends or family members. The jewelry shop is the first choice. 4. Exquisite small jewelry, has the value of collection, different jewelry rotation can reflect their small interests and small changes in clothing. 5. irrational consumption: Sometimes I just want to stroll around, but once I see what I like, I can't control it, especially the accessories of less than 10 yuan. As far as the location of the site selection is for the jewelry store, it is important to contact more customers to the maximum extent. The location is very important. Here are some principles of site selection. 1. The most important passenger flow is the most important: bustling streets, downtown areas, and public stations can be considered. 2. With the help of well -known stores: as long as it is a place where female consumers often come out, such as the popular shopping malls, clothing cities, and women's specialty stores. 3. Use the "tie" effect: If the product advantage of the jewelry store is obvious, the items are more distinctive, and the competitive strength is strong, then the location can be considered in a relatively concentrated place like "Jewelry Street". 4. Choose the "low density" area: If the product characteristics of the jewelry store are not obvious or the experience of operation is not rich enough, it may avoid the competition of the opponent, and choose the place where the jewelry shop "low density" covers. Decoration principles Trip -consumers still have a subconscious choice for jewelry shops. Many consumers say that the first impression of the store is important. The unique and interesting shop will definitely attract more favors. 1. Inside the store: To reflect the feminine feeling, create a feminine and exquisite atmosphere, it is best to have lights and music. 2. Outside the store: Be eye -catching, strong, and seductive, so that consumers can see at first glance. 3. Store name: novel, close to consumers, co -produce with the overall. "Top", "Ayaya", "" and other store names can be used for reference. Cost estimation and profit model cost estimation: invest in about 40,000 yuan for decoration and purchase of related equipment; about 30,000 yuan for 4 months (quarterly pay one month deposit) rent; The first purchase shop; in addition, about 10,000 yuan is used for wages, publicity and promotion, etc.; The remaining 30,000 yuan is used for circulation. Development goals: continuously grow the small shop, work hard to the direction of the chain counter; or increase the content of the service and expand the category of the product. Purchase and purchase management: For jewelry stores, the following issues should be considered: 1. Purchase cycle: Small jewelry is more small items, so the purchase cycle is relatively short. Consider purchases once a day or the next day, at least one goods must be guaranteed once. 2. Building volume: Depending on the strength of funds and sales. 3. Purchase channels: Large -scale wholesalers, wholesale market accessories in Guangdong, Zhejiang and other places are relatively rich; some can also be purchased directly from the manufacturer, and some salesperson take the initiative. 4. How can we fully meet the needs of customers when purchasing? First of all, to allow those with market experience to purchase, they are more accurate to the overall feeling of the jewelry market and the grasp of consumer preferences. Secondly, go shopping frequently to understand market trends. Third, at the time of business, the salesperson should communicate with consumers and feedback it in time. Finally, we must also look at newspapers, magazines, and so on to learn about the recent fashion trends. Ideal inventory: According to experience, the first purchase of 40,000 to 50,000 yuan can be covered with 40 square meters of stores. Then "keep three advances one" (that is, the total number of store accessories of 30,000 yuan per month, an average of 10,000 yuan per month). Attract eyeballs and sales of cheats: The jewelry of the jewelry shop should be particular. To attract the attention of consumers as soon as possible, pay attention to the following points: 1. For customers, the best visual area is: 80 cm (up and down, left and right) areas. 2. The placement of the jewelry should not be too crowded, make full use of the space, and match it chic and clever. 3. The latest jewelry is best placed in an obvious position and is equipped with instructions. Sales strategy: The operation of the jewelry shop is within the square inch. However, in the square inch, effective sales strategies will drive the virtuous circle of jewelry sales. Here are several commonly used strategies. 1. Member card: The consumption is full, you can get a member card, you can enjoy discount discounts in the future. 2. Do not bargain: The price of jewelry is generally low, consumers are not sensitive to prices, and there is no need to bargain. 3. Specialty area: "Student Specialty Zone" or "Ten yuan special, five -yuan special offer" can be set up. Mainly promoting some backlog accessories. 4. Features: "", "Tibetan jewelry", "jewelry" areas can be set up, highlighting characteristic operations. 5. Theme sales: further subdivide the behavioral characteristics of consumers to buy jewelry. According to different themes, you can launch a combination of "lover's jewelry", "birthday jewelry", "charming headgear", "one ornamentation" and other combinations. Each combination includes multiple small jewelry. 6. Holiday sales: use "Valentine's Day", "Women's Day", "April Fool's Day", "", "" and other festivals for holiday sales. Propaganda: 1. Product promotion: Put some related introduction materials about accessories by the shelves, especially the more popular jewelry. For example, the introduction of Tibetan culture next to Tibetan jewelry can be placed on Tibetan culture, which is convenient for customers to understand these newly launched accessories. 2. Store newspaper: You can post posters, posted paintings, etc. in the store to introduce the use of jewelry and cultural connotation. 3.: You can open your own website. Or use the current popular and some BBS communities and chat rooms to publish posts, attach exquisite accessories pictures, websites, and store sites. Exchange links with other well -known websites, and so on. 4. Gifts: For customers who buy a large number of jewelry or have a large accumulated purchase volume, give different grades to give different grades to strengthen publicity of jewelry shops. Gifts can be small bookmarks, and so on.